India Real Estate Latest Trends | Overview | Growth | Investments

March 4, 2024
Rooted in Tradition: The Shift in Indian Luxury Housing

Did you know that an all-time high of 4.76 lakh units were sold in the year 2023 in India’s top 7 cities? This marks a whopping 31% increase from the previous year, reflecting the vigorous momentum that had enveloped the Indian real estate industry. One trend that particularly swept the industry by storm in 2023 was the dominance of luxury housing. Indeed, for the first time in the annals of Indian real estate, sales of luxury real estate exceeded those of the affordable segments during the July–September quarter. If industry experts are to be believed, the year 2024 is poised to follow in the previous year’s footsteps, with the luxury segment reigning in the industry.


The Echo of Indian in Modern Indian Luxury Homes

While the erstwhile luxury housing sector was predominantly characterised by homes with top-of-the line modern specifications, heavily influenced by their western counterparts, an interesting shift has been observed in recent months. Interestingly, developers today are harkening to times bygone, leveraging the rich legacy therein to inspire a new kind of luxury Indian home. In a nod to India’s glorious culture, more and more people house hunting today are keen to find living spaces that can bring to life the country’s rich past. Particularly, luxury homeowners today are inclined more than ever to encapsulate the quintessential Indian essence in every nook and cranny of their homes.

A recent report by a leading real estate agency reveals that approximately 71% of the country’s NRIs and HNIs are planning to invest in luxury residential properties in the upcoming two years. A major portion of this demographic is focused on properties that symbolise homage to their roots. They seek properties that offer the best of modern comforts along with cultural significance. Another report that underscores the shift towards homes that embody luxury not only in their physical structure but also in their traditional elegance is by another real estate consultancy that reveals the luxury real estate market in India is primed to grow to a remarkable USD 101.92 billion by 2029.


Vastu Shastra Emerges as the Leading Design Principle

One particular way of incorporating the Indian ethos of spirituality is by adhering to the principles of the Vastu Shastra. Originating during the Vedic period of Indian civilization, the word literally translates to ‘home science’, guiding the populace through centuries regarding the design of homes and offices in a manner that leads to the five elements of nature. Stemming from the ancient belief that the universe is swirling with energies, Vaastu Shastra believes in designing spaces that balance these elements to bring both physical and spiritual fulfilment. One rather common practice in India while designing homes is to ensure that the living rooms face east to enjoy the benefits of the early morning sun.

Another important element of the Vastu Shastra is establishing a strong spiritual connection between man and his surroundings. This idea is not limited to just the built environments he lives in, but nature itself. Indeed, it is no surprise that modern luxury residences are crafted as spaces that are rich in natural elements.

From elements such as wooden fixtures to roomy windows letting plenty of natural light into expansive green spaces such as landscaped parks, nature is incorporated in every aspect of these properties’ designs. Talks about sustainable buildings are no longer limited to just rhetoric. Echoing the Indian ethos, sustainability now permeates every thought, action, and design at these new luxury properties.


Desire for Modern Homes with a Traditional Twist Surges

Industry experts reveal that modern buyers look for homes that are located in a coveted spot with ample light and fantastic views while sheltering them in the concrete urban jungle. This desire is aligned not only with the best of contemporary comforts but also with traditional values. This is parallel to New India emerging on a global scale, which is simultaneously the world’s fastest-growing economy, modern in every aspect that counts, and firmly rooted in its rich cultural legacy.

As a result of this dynamic shift in the Indian luxury real estate sector, there has been a rapid upsurge in the demand for luxury homes in the country. This is particularly true for Tier-1 cities, like Delhi, NCR, where demand for opulent residences is higher than ever. Experts have cited that prices for luxury homes have since surged by 45%, owing to the shift in the real estate landscape. Furthermore, this surge in demand and prices is expected to maintain its momentum in 2024.


Final Thoughts

As the Indian real estate market continues to evolve, one thing remains certain: the allure of luxury homes intertwined with traditional elements is stronger than ever. With an increasing number of buyers seeking not just modern comforts but also a connection to their cultural heritage, the demand for luxury residences that blend the best of both worlds is on the rise. From embracing Vastu Shastra principles to integrating natural elements and sustainable practices, luxury developers are redefining the concept of opulence in Indian homes. As we look ahead to 2024 and beyond, it’s evident that the echoes of tradition will resonate through modern Indian luxury homes, creating spaces that are not just dwellings but embodiments of India’s rich cultural legacy.

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